Data has always been one of the most important parts of campaigning throughout political history. Quite simply if you don’t get the numbers you won’t win. However in the age of large digitally collected datasets (“Big Data”) the opportunities for improving outcomes via statistical analysis techniques are immense.
Net Campaigning employ data science and machine learning experts who can sift through the realms of information that are available via campaigns, social media or publically available data and craft algorithms that help target the right message to the right audience.
Our advanced techniques exploit data in three main political ways. Firstly as a “Political Asset” to create repositories of existing and potential voters. Secondly with data as “Political Intelligence” to help customise campaign strategies and messaging. Finally we use data for “Political Influence” using data that is collected, analysed and then targeted at potential voters with the aim of influencing their views or votes.